Bringing the power of AI to businesses, and AI-powered businesses to market.
Capabilities
How we can help you.
Realise AI’s transformational opportunities
We help businesses to shape sustainable AI roadmaps, empower teams, and position them at the forefront of their industry:
Identify productivity and growth opportunities
Quantify advantages to build ROI
Determine requirements, create plan of action
Create urgency, generate quick wins and embed new ways of working into the culture
Take your
AI technology
to market
We help businesses enter new markets, achieve product-market fit, and drive growth through strategic partnerships:
Market entry research and analysis
Proposition building to ensure strong product-market fit
Create strategic opportunities/partnerships
Pitch and acquire new business
business.
Get a Clear AI Roadmap in 10 Days
Stop guessing. Start making progress.
The Woolf AI Audit is a fast, fixed-price way to uncover where AI can save money, free up time, and lift creative quality across your business.
AI training
&
enablement
We design practical training, build internal capability, and roll out tailored AI programmes:
Team workshops focused on real use cases, using the same tools your team uses
• Role-specific sessions for individual teams
• Ongoing support to embed learning and drive adoption
See our range of custom AI training programmes at Woolf&Hale
Values
Our Approach.
Focus on results
Everything we do is aimed at generating maximum impact for our stakeholders. We prioritise outcomes over output.
People + Technology
Introducing AI-powered tech, creates a people challenge as important as the technology one. We make sure both are managed.
Clarity counts
We translate industry speak into plain English. Clear writing and speaking foster clear thinking and decisive action.
Experience
Who we’ve worked with.
We have 20 years of experience advising global brands in almost every sector
“Matthew really understood our challenges and delivered on everything he promised – the pilot framework he created was just what we were looking for, and his communication and organisation were excellent throughout.”
Leadership
Our Expertise.
Woolf is led by Matthew Kershaw, a strategic communications leader and recognised authority in AI-driven innovation. With extensive experience across startups, scale-ups, and global companies in digital media, broadcast, advertising, and communications, he has spent over five years working with Generative AI, helping shape its evolution. A champion of AI’s impact on the creative industries, he regularly shares insights through thought leadership and speaking engagements.
Career highlights include
Delivering numerous innovative digital services for MTV
Establishing a profitable content marketing function for a major global agency
Developing a multi-million-dollar global content service for LG Mobile
Intelligence
Our Latest thinking.
Two people are at the coal-face of AI innovation at a top London ad agency. Here’s what they are learning
How the Internet Killed MTV – and What It Taught Me About AI
Unlocking AI’s Exponential Potential: A Glimpse into the Future of Marketing, Media & Content
Whose face is it anyway? The rights around AI-generated faces by Matthew Kershaw
I got a computer to ‘deepfake’ my voice and this is what happened by Matthew Kershaw
Forget the tech, managing people is the hardest part of introducing ‘AI’ into your business by Matthew Kershaw
Super-powering the newsroom: how AI can save journalism by Matthew Kershaw
The future of the big agency is the small agency: how AI will impact the world of Madmen by Matthew Kershaw
How WGSN are using machine learning to predict design trends by Matthew Kershaw
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