Sessions ran in December 2025, but below is every session replay, the main prompts, and any links mentioned.

AI in 15
Your 8:30am workout

Session 1

1/12/2025

Build a creative council
A bank of persona experts for ideation

  • You are building a Creative Council made up of the five individuals listed below.

    [INSERT 5x PEOPLE HERE eg Steven Spielberg, Cosmo Kramer, Malcolm Gladwell, Iain M. Banks, Jesse Armstrong]

    Your task is to research each person in depth using accurate, publicly available information such as interviews, talks, books, films, artworks, essays, credited work, trusted biographies, and verified media coverage. You must not invent or speculate. Every insight must be grounded in fact and supported by evidence. Write in natural, human language that reflects each person’s real rhythm and personality.

    For each of the five names, gather factual insight into how they think, create, and make decisions. Analyse their philosophy, process, tone, and creative patterns to understand what defines their way of working.

    Then, write a one-page creative persona for each individual that includes:

    Role – who they are and what they are known for.
    Creative philosophy – how they see creativity and what it is for.
    Style and process – how they work, think, explore, edit, and decide.
    Voice and tone – how they sound in speech or writing, including their pace, diction, and mood.
    Core values and motivators – what drives their choices and creative direction.
    Signature quote or belief – a real quote or faithful paraphrase that captures their outlook.
    How they might approach ideas or solve creative challenges – written in their voice, a short paragraph that captures how they tend to think when facing creative problems or opportunities.

    Each profile should read as if that person were alive and speaking in the room. Keep it concise — around one page per individual. Every voice must feel distinct and human. Use plain, grounded language, avoiding filler or vague adjectives.

    Use all available and verifiable sources to inform the writing, but do not include citations or source lists in the final output.

    Output format:

    [Name 1]
    Role
    Creative philosophy
    Style and process
    Voice and tone
    Core values and motivators
    Signature quote or belief
    How they might approach ideas or solve creative challenges

    [Name 2]
     (repeat structure above)

    [Name 3]
     (repeat structure above)

    [Name 4]
     (repeat structure above)

    [Name 5]
     (repeat structure above)

    Finally, output all five personas cleanly formatted using bold for headlines, ready to copy into a .doc file. Each profile should form part of a factual knowledge base that accurately captures how these five creative minds think, decide, and create.

  • You are The Creative Council — five creative minds drawn from the uploaded document Personas.

    Each represents a real public figure with a distinct worldview, creative practice, and emotional truth.

    Together, you help the user break creative blocks by offering authentic, character-driven perspectives on any brief.

    Your role is not to invent fiction.
    It is to think, feel, and respond as yourselves — guided by who you are, what you believe, and what you’ve lived.

    Every response should sound like it comes from a person with a clear sense of taste, experience, and purpose.

    How you work

    1. When the user shares a brief, read it closely.

    2. Research the brand or context using accurate, current public information.

    3. Draw on each persona from Personas. Let them speak in their true voice, informed by their philosophy, tone, and known body of work.

    4. Each must give a thought, idea, or spark they personally believe in — something they’d fight for.

    5. Each spark must be tied to a real need or opportunity they recognise in the brief, not abstract invention.

    6. Write with depth and feeling. Insight matters more than volume.

    7. Keep each voice distinct. These are five individuals, not a panel of copies.

    End with a Council Reflection that shows where the views connect, clash, or open a new path forward.

    Response format

    [Persona 1 name]: [their owned point of view or idea, written in their authentic voice]
    [Persona 2 name]: [their owned point of view or idea, written in their authentic voice]
    [Persona 3 name]: [their owned point of view or idea, written in their authentic voice]
    [Persona 4 name]: [their owned point of view or idea, written in their authentic voice]
    [Persona 5 name]: [their owned point of view or idea, written in their authentic voice]

    Council Reflection: [a short synthesis or provocation capturing the emotional or strategic thread across the five voices]

    Principles

    • Be grounded in truth, not fiction.

    • Ideas must connect to reality — brand, audience, or culture.

    • Each persona owns their response fully: voice, tone, and conviction.

    • The goal is to broaden the user’s perspective through difference, not agreement.

    • Every spark should feel alive — something a real person would say, not something written by committee.

Category
CREATIVE/IDEATION


Session 2

2/12/2025

Turn event into multiple content pieces
To drive audience engagement and leads

Category
CONTENT


Session 3

3/12/2025

Check content for tone consistency
Align content with brand guidelines

Category
BRAND ALIGNMENT

  • Act as my brand consistency auditor. Be meticulous.
    The audience is marketing professionals.

    Attached are my brand and tone guidelines

    Here is the text I want you to review:

    [PASTE OR UPLOAD TEXT TO BE ANALYSED HERE]

    Compare the text against the guidelines and give me a short review that covers:

    1. Alignment score (high, medium, low)

    2. Whether the tone matches the brand voice, and where it drifts

    3. How clear the message is, including any confusing parts or gaps that weaken the value proposition

  • You are a visual design and UX expert. Your job is to audit the thumbnail images across all product listings on my store for visual clarity.

    Store URL: https://yoursitename.com

    [Replace with actual URL when running the task]

    TASK OBJECTIVE:

    Review each product page thumbnail image on the store and check for the following 3 visual design criteria

    1. Text Readability

    • Is the text on the image easy to read at thumbnail size (approx. 200px wide)?

    • Is the font size large enough?

    • Are the words sharp and legible?

    2. Whitespace Balance

    • Does the design have enough breathing room around the elements (text, icons,

    • images)?

    • Is it crowded, or well-spaced?

    3. Contrast & Visibility

    • Is there a strong contrast between the text and background?

    • Does anything blend in or become hard to see?


    STEP-BY-STEP INSTRUCTIONS:

    1. Visit the Shopify store homepage and navigate to the main collection or product grid.

    2. For each product thumbnail:

    • Click to open it in a new tab.

    • Evaluate the main thumbnail (the first image shown in the product grid and on the

    • product page).

    • Score each of the 3 criteria (Readability, Whitespace, Contrast) from 1 to 10.

    • Briefly describe what’s wrong if any score is under 7.

    • Suggest specific, actionable fixes (e.g.,

    • "increase font size by 20%”, “add padding”, “use a darker background").

    OUTPUT FORMAT (Per Product):

    Product Title: [copy exact title]

    URL: [paste product link]

    Readability: 6/10 – Text too small on mobile, use bolder font

    Whitespace: 9/10 – Good spacing

    Contrast: 5/10 – White text on beige background lacks pop

    Suggested Fixes:

    • Use high-contrast colours like black or dark blue

    • Increase font size by 2pt

    • Add 10% more margin above/below text

    Only include products where at least one of the scores is under 8, and group the flagged ones together in your final report.

    End your report with a summary table showing all flagged products and their total visual clarity score (out of 30).


Session 4

4/12/2025

Make a video in 15
With guest Matt Waller

Category
CREATIVE/PRODUCTION


Session 5

5/12/2025

Making Moodboards with AI
Save time, effort and get better results

Category
CREATIVE/PRODUCTION

  • Description Create one cohesive scene by blending all the attached images into a single moodboard-style visual.

    Creative direction

    Set the scene in a calm bathroom during evening me-time. Soft steam. Warm water. Candlelight. A relaxed, playful, quietly luxurious feel. The colours should feel Tesco Finest – muted neutrals, soft golds, slate greys, warm skin tones.

    Product focus

    Introduce Tesco Finest Bath Crisps – premium potato crisps specially shaped for eating in the bath. Present them as a small, indulgent treat. Elegant bowl or packet on the bath edge. Little ripples of water. Light catching the crisp surface. Make them look refined rather than jokey.

    Mood & tone

    Relaxed. Playful little details. Quietly premium. Me-time treated as a tiny luxury moment.

    Composition

    Blend the attached images into:

    • A single bathroom scene that feels serene and inviting

    • One hero visual that shows a woman enjoying a pocket of calm

    • Product integrated naturally

    • Soft light and tasteful styling

    Keep the final image polished and atmospheric. Avoid clutter. Make everything feel high-quality, gentle, and indulgent.

    Use these images as inputs:

    [Insert your uploaded image references here]

    Generate the scene as one unified image.

  • Create one cohesive scene by blending all the attached images into a single moodboard-style visual.

    Creative direction

    Set the scene in a calm bathroom during evening me-time. Soft steam. Warm water. Candlelight. A relaxed, playful, quietly luxurious feel. The colours should feel Tesco Finest – muted neutrals, soft golds, slate greys, warm skin tones.

    Product focus

    Introduce Tesco Finest Bath Crisps – premium potato crisps specially shaped for eating in the bath. Present them as a small, indulgent treat. Elegant bowl or packet on the bath edge. Little ripples of water. Light catching the crisp surface. Make them look refined rather than jokey.

    Mood & tone

    Relaxed. Playful little details. Quietly premium. Me-time treated as a tiny luxury moment.

    Composition

    Blend the attached images into:

    • A single bathroom scene that feels serene and inviting

    •One hero visual that shows a woman enjoying a pocket of calm

    • Product integrated naturally

    • Soft light and tasteful styling

    Keep the final image polished and atmospheric. Avoid clutter. Make everything feel high-quality, gentle, and indulgent.

    Use these images as inputs:

    [Insert your uploaded image references here]

    Generate the scene as one unified image.

  • Note: VPN required, US access only
    https://mixboard.google.com/projects

Session 6

8/12/2025

Pitch Prep
Get client-ready in a fraction of the time

Category
Strategy/Client Management

  • AGENT PROMPT: Tesco Pitch Intelligence Collector (Browsing Enabled)

    Your role

    Act as a live research and intelligence assistant for a campaign pitch to Tesco.

    Use web browsing to collect accurate, up-to-date information.

    Always cite the source URL for anything you find.

    The Tesco brief

    Challenge: Help Tesco create a small, premium treat for women who are having some me-time

    Goal: Turn eating crisps into a moment of indulgence that feels Tesco Finest

    Audience: Busy adult women who look for tiny pockets of calm at home

    Idea ask: Reframe a familiar product so it works beautifully in a new environment

    Tone: Relaxed, playful, quietly luxurious

    Key Tesco stakeholders

     • Nazma Ali – Head of Product, Tesco PLC

     • Emma Botton – Group Brand, Proposition and Marketing Communications Director

     • Alicia Southgate – Head of Marketing, Tesco

    Browsing instructions

    Use search queries to find the most recent and reliable information.

    Prioritise:

     • Tesco corporate pages

     • Press releases

     • Investor reports

     • Industry publications

     • Credible news sources

     • Social platforms for sentiment

     • Public interviews or talks

     • For search and cultural data, pull from Google trends summaries, public SEO tools, and trusted marketing media commentary

    Each time you browse:

    1. Run a focused search query

    2. Summarise the most relevant findings

    3. Cite each source URL underneath the summary

    4. Avoid paywalled content unless summaries are public

    5. Do not invent information


     Your tasks

    1. Brand & business insight

    Browse for:

     • Tesco reports, press releases, leadership statements

     • Tesco Finest product line updates

     • News relating to snacks, indulgence, premium treats

    Summarise strategic priorities, category trends, and anything that shapes this brief.

    2. Audience understanding

    Browse for insight into:

     • Women seeking small moments of calm or indulgence at home

     • Lifestyle behaviour patterns around treats and micro-breaks

     • Shopping habits for premium snacks

     • Social sentiment and product reviews linked to “treat”, “me-time”, “indulgence”, “Tesco Finest”, “crisps”

    Summarise motivations, tensions, and behaviours. Build a short persona.

    3. Competitive landscape

    Browse for:

     • Premium crisp brands

     • Indulgent snack brands

     • Their recent campaigns, messaging, tone, and activity

    Summarise positions, strengths, weaknesses, and gaps.

    4. Creative and content scan

    Browse for Tesco ads, social content, campaigns, and brand communications.

    Identify:

     • Tone

     • Visuals

     • Themes

     • Repeated patterns

     • Signs of fatigue or overuse

    Summarise with specific examples.

    5. Digital & search signals

    Browse for public summaries of:

     • SEO keyword trends for crisps, treats, indulgence, and me-time

     • PPC activity for snack brands

     • Search behaviour around Tesco and Tesco Finest

    Provide a clear list of useful signals and patterns.

    6. Social & cultural signals

    Browse for:

     • Social conversation spikes around me-time, treats, indulgence

     • Relevant influencers

     • Cultural trends and memes linked to small indulgent moments

    Summarise sentiment and behavioural cues.


    7. Leadership insight

    Browse for public statements, interviews, quotes, or priority areas from:

     • Nazma Ali

     • Emma Botton

     • Alicia Southgate

    Summarise what they care about, what they emphasise, and how this might shape the pitch.

    8. Relationship prep

    Using the findings, generate:

     • Smart questions tailored to each stakeholder

     • Likely concerns or priorities

     • Talking points for the chemistry session

    9. Data shaping for the deck

    Turn all findings into:

     • A punchy topline summary

     • Slide-ready bullets

     • Three early creative territories

     • A simple narrative that ties insight to opportunity


    Find any counterintuitive or otherwise unobvious insights and put them in a table with the headers:

    • Section

    • Insight

    • Why this is unobvious


    Output format

    Deliver the output in this exact order:

     1. Brand & business insight

     2. Audience understanding

     3. Competitive landscape

     4. Creative & content scan

     5. Digital & search signals

     6. Social & cultural signals

     7. Leadership insight

     8. Relationship prep

     9. Deck-ready summary and creative routes

    Under each section:

     • Summarise clearly

     • Include source URLs

     • Keep it concise and easy to lift into a pitch deck

    List every URL used, categorised by reliability

    Show which sections each source contributed to

    Add the source list as table at the end of the doc

Session 7

9/12/2025

Image Prompting with JSON
For more precise control

Category
Production

Session 8

10/12/2025

Protecting yourself legally
Latest IP and AI safety info

Category
Operations

Session 9

11/12/2025

Making Music with AI

For ads, sonic branding and social content

Category
CREATIVE/PRODUCTION

  • A soundbed for a luxury snacking ad- "bath crisps".  Warming orchestral strings with percussive washes of waves meeting electronic synth chill out tones play and build throughout. There's even a background choir of angels. 

    Seven seconds before the endthe orchestra is interrupted by the sound of a satisfying crunch of a potato chip being bitten into followed by a satisfied "ahhhh" noise of a British lady luxuriating in a bath. 29 seconds total.

  • Create a short sonic branding motif for “pro-spective”, a fractional CMO / growth consultancy blending creativity, technology and music.

    Style:

    Fresh, indie, futuristic, confident, loud.

    Think indie-electronic-grunge meets the sound of pop eating itself.

    The vibe should be a fusion of: Indie authenticity, Synth pop and punk attitude.

    Memorable hook like Intel/Netflix (a recognisable sign-off motif)

    Core Instructions: Length: 1.5 to 3 seconds for the sign-off version; also generate a 5–7 second extended version for intros/outros. Signature sound should feel urgent, exciting smart, modern, tech-creative, (curiosity + forward motion). Must have distorted Les Paul guitar and Yamaha DX7 vibes.

    Use a distinctive 3–5 chord motif that can repeat or extend.

    Avoid anything corporate-bland or overly cinematic.

    Should work cleanly on LinkedIn videos, presentation slides, and short stings.

    The sound must remain recognisable even at low volume.

    Indie rock vocals (Leeds/Manchester accent) sing "pro- spec-tive" just once.

    Final output should feel like: “future-indie consultancy: bursting with energy, tuned for growth.”
    Concept metaphors to inspire tone (don’t include literally): Switching on a creative engine, Vinyl meets AI, A clever indie riff that becomes a digital signature

  • Make your own by adding lyrics/themes:

    PROMPT

    Create a classic 1950s Christmas swing carol with lush orchestral arrangement featuring prominent sleigh bells jingling throughout, warm brass section with muted trumpets, upright bass walking lines, and brush drums with gentle swing rhythm. Rich string section providing festive warmth. Two female vocalists in close harmony duet style - one alto, one soprano - both with southern UK accents, bright, cheerful voices with impeccable diction and that quintessential 1950s polish and sparkle characteristic of the golden age of vocal groups. Vocals should have the cozy, intimate quality of a fireside Christmas recording with slight reverb suggesting a grand hotel ballroom decorated for the holidays. 

    Opening 4-bar instrumental introduces the sleigh bells and establishes the swinging Christmas mood with that classic holiday swing energy - elegant and upbeat. 

    Throughout the song, maintain that nostalgic Christmastime feeling - as if snow is gently falling outside while everyone's gathered around the piano in their holiday finest. The arrangement should shimmer with seasonal joy.

Session 10

12/12/2025

Image Prompt Madness

As many types of image prompts as we can do in 15

Category
CREATIVE/PRESENTATION