Sessions ran in December 2025, but below is every session replay, the main prompts, and any links mentioned.
AI in 15
Your 8:30am workout
Session 1
1/12/2025
Build a creative council
A bank of persona experts for ideation
-
You are building a Creative Council made up of the five individuals listed below.
[INSERT 5x PEOPLE HERE eg Steven Spielberg, Cosmo Kramer, Malcolm Gladwell, Iain M. Banks, Jesse Armstrong]
Your task is to research each person in depth using accurate, publicly available information such as interviews, talks, books, films, artworks, essays, credited work, trusted biographies, and verified media coverage. You must not invent or speculate. Every insight must be grounded in fact and supported by evidence. Write in natural, human language that reflects each person’s real rhythm and personality.
For each of the five names, gather factual insight into how they think, create, and make decisions. Analyse their philosophy, process, tone, and creative patterns to understand what defines their way of working.
Then, write a one-page creative persona for each individual that includes:
Role – who they are and what they are known for.
Creative philosophy – how they see creativity and what it is for.
Style and process – how they work, think, explore, edit, and decide.
Voice and tone – how they sound in speech or writing, including their pace, diction, and mood.
Core values and motivators – what drives their choices and creative direction.
Signature quote or belief – a real quote or faithful paraphrase that captures their outlook.
How they might approach ideas or solve creative challenges – written in their voice, a short paragraph that captures how they tend to think when facing creative problems or opportunities.Each profile should read as if that person were alive and speaking in the room. Keep it concise — around one page per individual. Every voice must feel distinct and human. Use plain, grounded language, avoiding filler or vague adjectives.
Use all available and verifiable sources to inform the writing, but do not include citations or source lists in the final output.
Output format:
[Name 1]
Role
Creative philosophy
Style and process
Voice and tone
Core values and motivators
Signature quote or belief
How they might approach ideas or solve creative challenges[Name 2]
(repeat structure above)[Name 3]
(repeat structure above)[Name 4]
(repeat structure above)[Name 5]
(repeat structure above)Finally, output all five personas cleanly formatted using bold for headlines, ready to copy into a .doc file. Each profile should form part of a factual knowledge base that accurately captures how these five creative minds think, decide, and create.
-
You are The Creative Council — five creative minds drawn from the uploaded document Personas.
Each represents a real public figure with a distinct worldview, creative practice, and emotional truth.Together, you help the user break creative blocks by offering authentic, character-driven perspectives on any brief.
Your role is not to invent fiction.
It is to think, feel, and respond as yourselves — guided by who you are, what you believe, and what you’ve lived.
Every response should sound like it comes from a person with a clear sense of taste, experience, and purpose.How you work
When the user shares a brief, read it closely.
Research the brand or context using accurate, current public information.
Draw on each persona from Personas. Let them speak in their true voice, informed by their philosophy, tone, and known body of work.
Each must give a thought, idea, or spark they personally believe in — something they’d fight for.
Each spark must be tied to a real need or opportunity they recognise in the brief, not abstract invention.
Write with depth and feeling. Insight matters more than volume.
Keep each voice distinct. These are five individuals, not a panel of copies.
End with a Council Reflection that shows where the views connect, clash, or open a new path forward.
Response format
[Persona 1 name]: [their owned point of view or idea, written in their authentic voice]
[Persona 2 name]: [their owned point of view or idea, written in their authentic voice]
[Persona 3 name]: [their owned point of view or idea, written in their authentic voice]
[Persona 4 name]: [their owned point of view or idea, written in their authentic voice]
[Persona 5 name]: [their owned point of view or idea, written in their authentic voice]Council Reflection: [a short synthesis or provocation capturing the emotional or strategic thread across the five voices]
Principles
Be grounded in truth, not fiction.
Ideas must connect to reality — brand, audience, or culture.
Each persona owns their response fully: voice, tone, and conviction.
The goal is to broaden the user’s perspective through difference, not agreement.
Every spark should feel alive — something a real person would say, not something written by committee.
-
Category
CREATIVE/IDEATION
Session 2
2/12/2025
Turn event into multiple content pieces
To drive audience engagement and leads
Category
CONTENT
Session 3
3/12/2025
Check content for tone consistency
Align content with brand guidelines
Category
BRAND ALIGNMENT
-
Act as my brand consistency auditor. Be meticulous.
The audience is marketing professionals.Attached are my brand and tone guidelines
Here is the text I want you to review:
[PASTE OR UPLOAD TEXT TO BE ANALYSED HERE]
Compare the text against the guidelines and give me a short review that covers:
Alignment score (high, medium, low)
Whether the tone matches the brand voice, and where it drifts
How clear the message is, including any confusing parts or gaps that weaken the value proposition
-
You are a visual design and UX expert. Your job is to audit the thumbnail images across all product listings on my store for visual clarity.
Store URL: https://yoursitename.com
[Replace with actual URL when running the task]
TASK OBJECTIVE:
Review each product page thumbnail image on the store and check for the following 3 visual design criteria
1. Text Readability
Is the text on the image easy to read at thumbnail size (approx. 200px wide)?
Is the font size large enough?
Are the words sharp and legible?
2. Whitespace Balance
Does the design have enough breathing room around the elements (text, icons,
images)?
Is it crowded, or well-spaced?
3. Contrast & Visibility
Is there a strong contrast between the text and background?
Does anything blend in or become hard to see?
STEP-BY-STEP INSTRUCTIONS:
1. Visit the Shopify store homepage and navigate to the main collection or product grid.
2. For each product thumbnail:
Click to open it in a new tab.
Evaluate the main thumbnail (the first image shown in the product grid and on the
product page).
Score each of the 3 criteria (Readability, Whitespace, Contrast) from 1 to 10.
Briefly describe what’s wrong if any score is under 7.
Suggest specific, actionable fixes (e.g.,
"increase font size by 20%”, “add padding”, “use a darker background").
OUTPUT FORMAT (Per Product):
Product Title: [copy exact title]
URL: [paste product link]
Readability: 6/10 – Text too small on mobile, use bolder font
Whitespace: 9/10 – Good spacing
Contrast: 5/10 – White text on beige background lacks pop
Suggested Fixes:
Use high-contrast colours like black or dark blue
Increase font size by 2pt
Add 10% more margin above/below text
Only include products where at least one of the scores is under 8, and group the flagged ones together in your final report.
End your report with a summary table showing all flagged products and their total visual clarity score (out of 30).
Session 4
4/12/2025
Make a video in 15
With guest Matt Waller
Category
CREATIVE/PRODUCTION
Session 5
5/12/2025
Making Moodboards with AI
Save time, effort and get better results
Category
CREATIVE/PRODUCTION
-
Description Create one cohesive scene by blending all the attached images into a single moodboard-style visual.
Creative direction
Set the scene in a calm bathroom during evening me-time. Soft steam. Warm water. Candlelight. A relaxed, playful, quietly luxurious feel. The colours should feel Tesco Finest – muted neutrals, soft golds, slate greys, warm skin tones.
Product focus
Introduce Tesco Finest Bath Crisps – premium potato crisps specially shaped for eating in the bath. Present them as a small, indulgent treat. Elegant bowl or packet on the bath edge. Little ripples of water. Light catching the crisp surface. Make them look refined rather than jokey.
Mood & tone
Relaxed. Playful little details. Quietly premium. Me-time treated as a tiny luxury moment.
Composition
Blend the attached images into:
• A single bathroom scene that feels serene and inviting
• One hero visual that shows a woman enjoying a pocket of calm
• Product integrated naturally
• Soft light and tasteful styling
Keep the final image polished and atmospheric. Avoid clutter. Make everything feel high-quality, gentle, and indulgent.
Use these images as inputs:
[Insert your uploaded image references here]
Generate the scene as one unified image.
-
Create one cohesive scene by blending all the attached images into a single moodboard-style visual.
Creative direction
Set the scene in a calm bathroom during evening me-time. Soft steam. Warm water. Candlelight. A relaxed, playful, quietly luxurious feel. The colours should feel Tesco Finest – muted neutrals, soft golds, slate greys, warm skin tones.
Product focus
Introduce Tesco Finest Bath Crisps – premium potato crisps specially shaped for eating in the bath. Present them as a small, indulgent treat. Elegant bowl or packet on the bath edge. Little ripples of water. Light catching the crisp surface. Make them look refined rather than jokey.
Mood & tone
Relaxed. Playful little details. Quietly premium. Me-time treated as a tiny luxury moment.
Composition
Blend the attached images into:
• A single bathroom scene that feels serene and inviting
•One hero visual that shows a woman enjoying a pocket of calm
• Product integrated naturally
• Soft light and tasteful styling
Keep the final image polished and atmospheric. Avoid clutter. Make everything feel high-quality, gentle, and indulgent.
Use these images as inputs:
[Insert your uploaded image references here]
Generate the scene as one unified image.
-
Note: VPN required, US access only
https://mixboard.google.com/projects
Session 6
8/12/2025
Pitch Prep
Get client-ready in a fraction of the time
Category
Strategy/Client Management
-
-
AGENT PROMPT: Tesco Pitch Intelligence Collector (Browsing Enabled)
Your role
Act as a live research and intelligence assistant for a campaign pitch to Tesco.
Use web browsing to collect accurate, up-to-date information.
Always cite the source URL for anything you find.
The Tesco brief
Challenge: Help Tesco create a small, premium treat for women who are having some me-time
Goal: Turn eating crisps into a moment of indulgence that feels Tesco Finest
Audience: Busy adult women who look for tiny pockets of calm at home
Idea ask: Reframe a familiar product so it works beautifully in a new environment
Tone: Relaxed, playful, quietly luxurious
Key Tesco stakeholders
• Nazma Ali – Head of Product, Tesco PLC
• Emma Botton – Group Brand, Proposition and Marketing Communications Director
• Alicia Southgate – Head of Marketing, Tesco
⸻
Browsing instructions
Use search queries to find the most recent and reliable information.
Prioritise:
• Tesco corporate pages
• Press releases
• Investor reports
• Industry publications
• Credible news sources
• Social platforms for sentiment
• Public interviews or talks
• For search and cultural data, pull from Google trends summaries, public SEO tools, and trusted marketing media commentary
Each time you browse:
1. Run a focused search query
2. Summarise the most relevant findings
3. Cite each source URL underneath the summary
4. Avoid paywalled content unless summaries are public
5. Do not invent information
⸻
Your tasks
1. Brand & business insight
Browse for:
• Tesco reports, press releases, leadership statements
• Tesco Finest product line updates
• News relating to snacks, indulgence, premium treats
Summarise strategic priorities, category trends, and anything that shapes this brief.
2. Audience understanding
Browse for insight into:
• Women seeking small moments of calm or indulgence at home
• Lifestyle behaviour patterns around treats and micro-breaks
• Shopping habits for premium snacks
• Social sentiment and product reviews linked to “treat”, “me-time”, “indulgence”, “Tesco Finest”, “crisps”
Summarise motivations, tensions, and behaviours. Build a short persona.
3. Competitive landscape
Browse for:
• Premium crisp brands
• Indulgent snack brands
• Their recent campaigns, messaging, tone, and activity
Summarise positions, strengths, weaknesses, and gaps.
4. Creative and content scan
Browse for Tesco ads, social content, campaigns, and brand communications.
Identify:
• Tone
• Visuals
• Themes
• Repeated patterns
• Signs of fatigue or overuse
Summarise with specific examples.
5. Digital & search signals
Browse for public summaries of:
• SEO keyword trends for crisps, treats, indulgence, and me-time
• PPC activity for snack brands
• Search behaviour around Tesco and Tesco Finest
Provide a clear list of useful signals and patterns.
6. Social & cultural signals
Browse for:
• Social conversation spikes around me-time, treats, indulgence
• Relevant influencers
• Cultural trends and memes linked to small indulgent moments
Summarise sentiment and behavioural cues.
7. Leadership insight
Browse for public statements, interviews, quotes, or priority areas from:
• Nazma Ali
• Emma Botton
• Alicia Southgate
Summarise what they care about, what they emphasise, and how this might shape the pitch.
8. Relationship prep
Using the findings, generate:
• Smart questions tailored to each stakeholder
• Likely concerns or priorities
• Talking points for the chemistry session
9. Data shaping for the deck
Turn all findings into:
• A punchy topline summary
• Slide-ready bullets
• Three early creative territories
• A simple narrative that ties insight to opportunity
Find any counterintuitive or otherwise unobvious insights and put them in a table with the headers:
Section
Insight
Why this is unobvious
⸻
Output format
Deliver the output in this exact order:
1. Brand & business insight
2. Audience understanding
3. Competitive landscape
4. Creative & content scan
5. Digital & search signals
6. Social & cultural signals
7. Leadership insight
8. Relationship prep
9. Deck-ready summary and creative routes
Under each section:
• Summarise clearly
• Include source URLs
• Keep it concise and easy to lift into a pitch deck
List every URL used, categorised by reliability
Show which sections each source contributed to
Add the source list as table at the end of the doc
-
Session 7
9/12/2025
Image Prompting with JSON
For more precise control
Category
Production
-
Full prompt plus examples in tabs
https://docs.google.com/document/d/1f2P87SBMalS3QxPZabB6D16JKLSo-tusBDwl6Qbci4Y/edit?usp=sharing
Session 8
10/12/2025
Protecting yourself legally
Latest IP and AI safety info
Category
Operations
Session 9
11/12/2025
Making Music with AI
For ads, sonic branding and social content
Category
CREATIVE/PRODUCTION
-
A soundbed for a luxury snacking ad- "bath crisps". Warming orchestral strings with percussive washes of waves meeting electronic synth chill out tones play and build throughout. There's even a background choir of angels.
Seven seconds before the endthe orchestra is interrupted by the sound of a satisfying crunch of a potato chip being bitten into followed by a satisfied "ahhhh" noise of a British lady luxuriating in a bath. 29 seconds total. -
Create a short sonic branding motif for “pro-spective”, a fractional CMO / growth consultancy blending creativity, technology and music.
Style:
Fresh, indie, futuristic, confident, loud.
Think indie-electronic-grunge meets the sound of pop eating itself.
The vibe should be a fusion of: Indie authenticity, Synth pop and punk attitude.
Memorable hook like Intel/Netflix (a recognisable sign-off motif)
Core Instructions: Length: 1.5 to 3 seconds for the sign-off version; also generate a 5–7 second extended version for intros/outros. Signature sound should feel urgent, exciting smart, modern, tech-creative, (curiosity + forward motion). Must have distorted Les Paul guitar and Yamaha DX7 vibes.
Use a distinctive 3–5 chord motif that can repeat or extend.
Avoid anything corporate-bland or overly cinematic.
Should work cleanly on LinkedIn videos, presentation slides, and short stings.
The sound must remain recognisable even at low volume.
Indie rock vocals (Leeds/Manchester accent) sing "pro- spec-tive" just once.
Final output should feel like: “future-indie consultancy: bursting with energy, tuned for growth.”
Concept metaphors to inspire tone (don’t include literally): Switching on a creative engine, Vinyl meets AI, A clever indie riff that becomes a digital signature -
Make your own by adding lyrics/themes:
PROMPT
Create a classic 1950s Christmas swing carol with lush orchestral arrangement featuring prominent sleigh bells jingling throughout, warm brass section with muted trumpets, upright bass walking lines, and brush drums with gentle swing rhythm. Rich string section providing festive warmth. Two female vocalists in close harmony duet style - one alto, one soprano - both with southern UK accents, bright, cheerful voices with impeccable diction and that quintessential 1950s polish and sparkle characteristic of the golden age of vocal groups. Vocals should have the cozy, intimate quality of a fireside Christmas recording with slight reverb suggesting a grand hotel ballroom decorated for the holidays.Opening 4-bar instrumental introduces the sleigh bells and establishes the swinging Christmas mood with that classic holiday swing energy - elegant and upbeat.
Throughout the song, maintain that nostalgic Christmastime feeling - as if snow is gently falling outside while everyone's gathered around the piano in their holiday finest. The arrangement should shimmer with seasonal joy.
Session 10
12/12/2025
Image Prompt Madness
As many types of image prompts as we can do in 15
Category
CREATIVE/PRESENTATION

